FarlandGroup

 

Web Event: Building a Customer Community

Thursday, May 6, 2010 11:00 am - 12:00 noon EDT

The explosion of social media has spawned an intense interest in connecting with customers and prospects in customer communities. As marketers look to capitalize on the opportunity of connecting customers in this way, the next challenge is to build a cohesive connected strategy that delivers results.

For those who have cracked the code, a successful customer community can bring many rewards. Farland Group is delighted to invite you to join two experts in building successful customer communities as they share their insights and advice for building valuable communities for your customers.

Webinar: Building and Establishing a Customer Community

Join Karla Bousquet, Director, Client Executive Marketing at IBM, Jim Storer, Principal, The Community Roundtable, and Jane Hiscock, President of Farland Group, for a lively presentation and moderated discussion that will share insights and lessons learned from the field in building valuable, high impact communities. The discussion will highlight:

  • Why Communities Matter - setting the stage
  • The Value of a Customer Community - moving up the curve to create impact
  • Getting to Engagement: What Makes Customer Communities Successful - the IBM story

Registration is required to attend this event. Please register now.
Thursday, May 6, 2010 11:00 am - 12:00 noon EDT

     
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About Farland Group
Headquartered in Cambridge, Massachusetts, Farland Group is a marketing services consulting firm with expertise in building customer community strategies and programs. We build innovative, customer-focused marketing strategies that we then execute with precision and timeliness. The Farland Group team applies its deep experience with consumer brand marketing to business-to-business environments, creating opportunities for businesses to engage their customers and forge new opportunities for market growth and product innovation and differentiation.